Many websites with good content are hurt in ranking, thanks to their poor representation in the search results. Various search engine study suggest that first position for a keyword gets an average 33% of the traffic, while number two and three gets 18% and 11% respectively. If you are experiencing a poor CTR, Google’s Rankbrain algorithm will push you down further as your competitor wins your ranking.
Schema Mark-up is a structured way to present your information to search engines. By just putting an additional tag to your HTML, you can help search engines understand, organize and present the information in a better way. it increases your chances of appearing in rich snippets which is the new way of representing information on google.
Off late, Google search is getting richer with focus on answering maximum queries on the platform itself (As opposed to sending traffic to your website.)
Schema.org is a collaborative effort of Google, Bing, Yahoo and Yandex browser. The structured data helps search engine understand the meaning of your content. You tell the search engine that the word Titanic on your page represents the famous movie, that J k. Rowling is the author of Harry Potter Series, that Oracle is an Organization. This helps search engine align your content with the searcher intent.
Google Answer box is the prominent knowledge Graph Item. Appearing in Google answer box does not require schema markup. Types of answer box results
Here are some facts about Answerbox you should know.
Steps to appear in Google answer box
How to drive clicks from answer box
Google shows 100 words in the Answerbox, if your paragraph is longer and truncated, your will get clicks from people looking for complete answer. If your answer appears in a list format and has more than 6 bullets, user will click on the link to get complete list. Check this quick guide to answerbox or the Whiteboard Friday on Google answerbox to learn more.
You can add Schema Mark up using different methods.
Select the type of markup you want to add and enter the URL to start tagging.
On the next screen, select the fields you want to tag.
How to add Schema Markup with WordPress Plugin
Install the Plugin All in one Schema Markup