Smart scheduling one of my favorite PPC strategy using which I have consistently been able to bring down the cost per lead across my campaigns.
In this post, I am listing out the scheduling strategy which can help you save around 20% on average. If you have been running an ad evenly, you might have been loosing a lot of money and also potential leads. Here are some scenarios to consider.
Most PPC marketer focus solely on keyword research, short term conversion goals and few improvements here are there. But the real PPC battles are fought and won on ad copies and landing pages!
Negative keywords are the best friend of a PPC Marketer. With a comprehensive negative keywords strategy you can
Save on the cost,
Reduce wasted spend and,
Laser target your campaign.
Read this post to learn
How to build a negative keyword list
Where to apply negative keywords (Account Level, Campaign Level and Ad group level)