You follow the world’s best growth marketers. You read every line they ever wrote, and you implemented their advice word for word. You read the how to articles, tricks and growth tactics shared in growth hacking communities. But your results are not even close to what was promised in the case study!
In fact, word “Hack” in the term Growth hack is indicative of some shortcut or an unfair advantage over other. This is not your fault if you have been seeing it this way. In fact, there are so called growth experts who sell the list of “TRICKS”, “FUNNEL HACKS” which are just copy paste templates. Its like the instant noodle packet, you just need to unpack, boil it for two minutes your growth hack is ready to deliver. Trust me, there are fellow marketers who fall prey to these gimmicks. Here are some real world examples taken from online forums where people come and share their experiences.
“I created a 6-week online course on anger management. I promoted it through Facebook Ads combined with email mkt with a 6-email educational series (including videos and a downloadable infographic), and I didn’t sell 1 course.”
“Webinars, honestly… I have about 300 people sign up, 20 show up, and NOBODY buys the course.”
Facebook ads, content marketing, sales funnels… this is all stuff that’s SUPPOSED to work, right?
These stories are real.
How often do you have this feeling that the content posted on your blog is better than some of the content that is shared widely on social media? Well, you are not alone!
You need people and their attention at a scale, content alone is not enough to get attention. This does not happen in one day, you need to keep yourself invested for a long time; keep creating value for the community.
This Hubspot article is also must read if you really want to understand how flywheel works.
You can not really hack growth. Growth hacking as a quick fix for marketing and innovation in product development is doing more harm than good. In reality, Good product that markets itself.
The often cited earlier examples of growth hack are PayPal (Invite your friend link) or Hotmail. It’s not an accident that both PayPal and Hotmail were backed by a successful product which was solving a pressing need.
A similar experiment by Google+ fell flat despite having all the reasons to be successful. A number of other similar experiments by Google did not meet with remarkable success. I am sure, some strategies listed below can fuel your growth but its not a replacement of a great product, AWESOME user experience or a pressing customer need which your product solves.
Here are few selected resources if you want to learn growth hacking
Quite detailed and systematic guide to learn growth hacking, though it limits itself to planning and does not go in channel details and rightly so. No body can suggest you the channels you should try. This should come from your experience, expertise, resources, industry etc.
If you want to follow a proper calendar to implement your growth hacking plan, this Trello template by Rob Sobers is a great resource/ Have it handy.
If you want are interested in staying connected with fellow growth hackers, keep track of latest tips and tricks, growthhackers.com/ is worth following. This Quora Question and the answers are also a great source of some great resources.