So you follow the world’s best growth marketers. You read every line they ever wrote, and you implement their advice word for word. You read the how to articles, tricks and growth tactics shared in growth hacking communities. But your results are not even close to what was promised in the case study!
How often do you have this feeling that the content posted on your blog is better than some of the content that is shared widely on social media? Well, you are not alone! You need people and their attention at a scale, content alone is not enough to get attention. This does not happen in one day, you need to keep yourself invested for a long time; keep creating value for the community. This concept is also known as Marketing flywheel. You can learn more about flywheel here
You can not really hack growth. Growth hacking as a quick fix for marketing and innovation in product development is doing more harm than good. In reality, Good product that markets itself. The often cited earlier examples of growth hack are Paypal (Invite your friend link) or Hotmail. It’s not incidental that both Paypal and Hotmail were backed by a successful product which was solving a pressing need.
A similar experiment by Google+ fell flat despite having all the reasons to be successful. A number of other similar experiments by Google did not meet with remarkable success. I am sure, some strategies listed below can fuel your growth but its not a replacement of a great product, AWESOME user experience or a pressing customer need which your product solves.