Comprehensive Guide to Schema Markup – Enhance Your Search Engine Presence

ByGirdharee

Comprehensive Guide to Schema Markup – Enhance Your Search Engine Presence

Many websites with good content are hurt in ranking, thanks to their poor representation in the search results. Various search engine study suggest that first position for a keyword gets an average 33% of the traffic, while number two and three gets 18% and 11% respectively. If you are  experiencing a poor CTR, Google’s Rankbrain algorithm will push you down further as your competitor wins your ranking. 

What is a Schema Markup?

Schema Mark-up is a structured way to present your information to search engines. By just putting an additional tag to your HTML, you can help search engines understand, organize and present the information in a better way. it increases your chances of appearing in rich snippets which is the new way of representing information on google.

Off late, Google search is getting richer with focus on answering maximum queries on the platform itself (As opposed to sending traffic to your website.) 

Schema.org is a collaborative effort of Google, Bing, Yahoo and Yandex browser. The structured data helps search engine understand the meaning of your content. You tell the search engine that the word Titanic on your page represents the famous movie, that J k. Rowling is the author of Harry Potter Series, that Oracle is an Organization. This helps search engine align your content with the searcher intent.

Facts about Schema Mark-up

  • Over 25% Google search results has rich snippets. Adding Structured data increases your chances of appearing in rich snippet.
  • Only .3 percent websites use schema mark-up as of now.
  • The most common schema mark-up is breadcrumb and article.
  • Schema.org has a huge library, you can mark almost anything in schema.

Benefits of using Schema Mark-up

  • Your content is better understood by search engines.
  • You can appear for in-depth articles and Google news.
  • The position zero is the new top – your chances of appearing in knowledge graph becomes high.
  • Google will consider your website for rich snippets.
  • You can appear in google answer box
  • Google voice assistant can use the searchable information using voice, you can appear for voice search as well.
  • By using the video tag, you can help google rank your video in search results
  • Google shopping feed requires microdata to pick information from your page.
  • Structured data helps better representation of your website on social media
  • If you are using a chatbot, schema mark-up can help chatbots interpret the information on your website.

Start with Google AnswerBox

Google Answer box is the prominent knowledge Graph Item. Appearing in Google answer box does not require schema markup. Types of answer box results

  1. Paragraphs
    Paragraph type responses are prominent, they appear for 80% of answer box. Its easiest to rank for, any straightforward answer to a 
  2. Lists
  3. Tables

Here are some facts about Answerbox you should know. 

  • Google picks answers from the high authority websites in their niche.
  • Just like search results, the place is dynamic 
  • You need not be in top three or top 10 to appear in Answerbox, even websites with lower ranking can get the zero position. 

Steps to appear in Google answer box 

  • Prepare a list of queries for which Google Answerbox appears. 
  • Answer the queries in your content. 
  • You can add an FAQs session on your page to keep the format and the terms. 
  • Matching the query format and the exact sequence increases your chance. 
  • Add a logical and to  the point answer. 

How to drive clicks from answer box
Google shows 100 words in the Answerbox, if your paragraph is longer and truncated, your will get clicks from people looking for complete answer. If your answer appears in a list format and has more than 6 bullets, user will click on the link to get complete list. Check this quick guide to answerbox or the Whiteboard Friday on Google answerbox to learn more. 

How to add Schema Mark-up to your website

You can add Schema Mark up using different methods.

  • Via Google Schema Mark up Helper
  • With WordPress Plugin
  • Add schema mark-up using Google search console
  • Add Schema mark up using Google tag manager
Add Schema markup Using Google Structured data Markup Helper –
Open Structured Data Markup Helper
 

Google Structured data markup helperSelect the type of markup you want to add and enter the URL to start tagging. 
On the next screen, select the fields you want to tag. 

Google Structured data markup screen

 

Once you are done with tagging, generate HTML and post inside the header tag of your page. 


How to add Schema Markup with WordPress Plugin 
Install the Plugin All in one Schema Markup

 

 

 

Schema Markup Do’s and don'ts

  • Mark as much content as you can
  • Follow Google’s guidelines for Structured Data.
  • Check competitor mark ups with free tools
  • Do not mark hidden content
  • Do Not Mark in Wrong Category
  • Mark Valuable content only

Schema Markup FAQs

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About the author

Girdharee administrator

Girdharee is a digital marketer with hands-on expertise in content development, search engine optimization, conversion optimization, and email marketing.

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