If I say something and you don’t understand, we both lose; I lose more!
Its saddening if you have a great product, but are unable to sale because of a poorly written sales copy.
Your customers love to buy but they hate to be sold, your copy is the only difference between an average sale and a skyrocketing sale numbers.
A Great copy can cause a 3X improvement in your sales.
If you have a product which your customers love, but the sales numbers are not growing, your sales copy could be the reason.By the end of this definitive guide, you will have a clear understanding of the power of written words and how to implement on your business. Read through this DIY guide, so you don’t have to spend fortunes on expensive copywriting courses or hiring expert copywriters for crafting your sales pages.
Just like all great products, great sales copies are not written in silos. Great copywriters know their customers and market like the back of their hands. Copywriting is not a work of genius, if you know the language that your customer use, just write verbatim and you are done!
If you don’t know whom you are selling to, just writing skills are not enough.
Most people don’t get it. As Joanna Wibie puts it –
To do that, you really need to get into your customer’s shoes, understand their pain points, frustrations, motivations, the situation they are in and where they would love to go. Understand your target market segment
You can not sale to the whole world. Your product and service is meant for specific customer segment only.
Understand the keywords and phrases your customer use
Create a swipe file of your competitor copy