If I say something and you don’t understand, we both loose. I loose more! Its saddening if you have a great product, but are unable to sale thanks to the poorly written sales copy.
A Great copy can cause a 3X improvement in your sales. Your customers love to buy but they hate to be sold, a Great copy is the difference between an average sale and a skyrocketing sale numbers.
Just like all great products, great sales copies are not written in silos. Great copywriters know their customers and market like the back of their hands. Copywriting is not a work of genius, if you know the language that your customer use, just write verbatim and you are done!
If you don’t know whom you are selling to, just writing skills are not enough.
You can not sale to the whole world. Your product and service is meant for specific customer segment only.