Sygnifiq

Driving Significant Innovation in Travel Technology

We are a technology consultancy specialising in optimising systems for travel and technology companies. Our expertise includes modernising platforms, leveraging AI, and implementing future-proof strategies. We help businesses drive innovation, enhance efficiency, and stay competitive in a fast-evolving digital landscape.

Our Services

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Schedule your consultation today to leverage our expert insights and drive your business forward. Our dedicated team is ready to provide tailored solutions to meet your organization's unique needs.

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FAQ

  • Tech Stack Reviews & Strategic Recommendations

    Yes, this is one of our core competencies. We specialise in conducting in-depth reviews of existing technology stacks to assess performance, identify gaps, and uncover opportunities for improvement. With extensive experience across travel and technology platforms, we provide clear, actionable recommendations to optimise your systems, enhance efficiency, and future-proof your technology investments. Our goal is to ensure your tech stack is fully aligned with your business objectives and positioned for growth.

  • Expertise in CRM Systems

    We specialise in CRM systems, bringing years of experience in implementing and optimising platforms to drive business success. Our portfolio includes global Salesforce deployments, as well as implementations of Microsoft Dynamics, HubSpot, Monday.com, Zoho, and many more. Trust us to tailor the right CRM solution to meet your unique needs and help you maximise customer relationships.

  • Comprehensive Tech Stack Reviews with Future-Focused Insights

    Yes, this is a core competency for us. We go beyond simply assessing your current technology stack—our reviews are designed to align your systems with both your immediate needs and long-term goals. We actively research current trends, emerging technologies, and industry innovations to ensure your tech investments are future-ready. By combining deep technical expertise with market insights, we provide actionable recommendations that not only resolve existing issues but also position your business to leverage the latest technology advancements.

About Us

Jon Pickles is Chairman of the Travel Technology Initiative (TTI) and also on the advisory board for the Travel Technology Show.

Jon brings over 25 years of expertise in guiding travel and technology companies through transformative growth. Jon’s work focuses on conducting comprehensive technology stack reviews, identifying inefficiencies, and delivering actionable recommendations to enhance operational performance and customer experiences.

Jon specialises in CRM system selection and implementation, reservation platform selection, data integration & analytics and creating future-proof technology roadmaps.

Notable achievements include leading global Salesforce implementations, unifying complex data systems for real-time decision-making, and receiving recognition for outstanding business innovation.

Our mission is to empower travel businesses to unlock the full potential of their technology investments. Whether as a strategic consultant or non-executive chairman, helping organisations shape their next chapter of growth and success.

Let’s connect and discuss how I can support your journey to greater efficiency and innovation.

Jon Pickles smiling in an office setting with glass walls and purple circular design.