Cybersecurity, Data Privacy, Data Jon Pickles Cybersecurity, Data Privacy, Data Jon Pickles

Navigating Data Privacy and Trust: A Guide for Businesses

In an increasingly digital world, data privacy and trust have become central to business operations and customer relationships. Consumers are more aware than ever of how their personal data is collected, stored, and used, and governments are enacting stricter regulations to protect user information. Businesses must navigate these complexities to maintain customer confidence, comply with legal requirements, and foster long-term trust.

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Marketing Jon Pickles Marketing Jon Pickles

Emerging Trends in Marketing and Technology

The marketing and technology landscape is evolving rapidly, with businesses needing to adapt to stay competitive. Innovations in artificial intelligence, data analytics, and digital experiences are shaping how brands connect with consumers. In this blog post, we explore some of the key trends that are redefining marketing and technology.

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CRM Jon Pickles CRM Jon Pickles

Customer Database vs. CRM: Why Growing Businesses Need More Than a Contact List

Excerpt: Why a Customer Database is NOT a CRM

Many businesses mistake a customer database for a CRM, but the difference is night and day. A database stores customer information, while a CRM leverages that data to drive engagement, automate workflows, and improve decision-making.

A modern CRM is highly configurable, integrates seamlessly with tools like Zapier, Boomi, and Informatica, and supports AI-driven automation to enhance customer relationships. It also enables omnichannel communication—managing emails, WhatsApp, SMS, calls, and web chats all in one place.

The right CRM isn’t just a tool; it’s a growth engine that streamlines operations and improves efficiency. If you’re still relying on spreadsheets or a basic contact list, it’s time to rethink your approach.

Read the full blog to discover how a CRM can transform your business.

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AI, Workflow Jon Pickles AI, Workflow Jon Pickles

Integrating AI into Your Workflow: A Practical Guide

Artificial Intelligence (AI) is revolutionising business operations across industries, enhancing efficiency, automating tasks, and enabling data-driven decision-making. Whether you're a startup, a travel technology firm, or an established corporation, integrating AI into your workflow can provide a competitive edge. This guide explores key steps to seamlessly incorporate AI into your business processes.

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Project Management, Programme Management Jon Pickles Project Management, Programme Management Jon Pickles

Struggling with Project Delivery? Let’s Get It Over the Line

Are you grappling with a project that just won’t cross the finish line? Those final, seemingly minor items that should have been delivered weeks ago still linger. The team’s momentum has slowed, deadlines have come and gone, and you're left wondering how a project that once held so much promise has stalled.

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Jon Pickles Jon Pickles

Future proofing Travel Tech: Why Now is the Time to Act

The travel industry is undergoing a seismic shift. Rapid technological advancements, changing consumer expectations, and increasing competitive pressures mean that businesses must evolve—or risk being left behind. Travel technology plays a crucial role in this transformation, acting as both an enabler and a differentiator. Yet, many travel companies find themselves burdened with outdated systems that limit their ability to scale, personalise customer experiences, or integrate seamlessly with emerging innovations.

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CRM, Data Jon Pickles CRM, Data Jon Pickles

Data Location for Global CRM: Managing Regional Compliance & Performance

As businesses expand globally, managing customer data across multiple regions becomes a critical challenge. Compliance with data residency regulations, optimising performance, and ensuring data security are top priorities for enterprises using CRM platforms like Salesforce. With different jurisdictions imposing stringent data location requirements, organisations must implement a strategic approach to managing their data footprint.

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CRM, Implementation Jon Pickles CRM, Implementation Jon Pickles

Key Considerations When Implementing a CRM in Your Business

Customer Relationship Management (CRM) systems are vital for businesses looking to enhance customer engagement, streamline sales processes, and improve overall efficiency. However, implementing a CRM is not as simple as selecting a platform and onboarding your team. A successful CRM implementation requires careful planning, alignment with business objectives, and a strategic approach to integration. Here are some key considerations when selecting and implementing a CRM system.

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