In an increasingly digital world, data privacy and trust have become central to business operations and customer relationships. Consumers are more aware than ever of how their personal data is collected, stored, and used, and governments are enacting stricter regulations to protect user information. Businesses must navigate these complexities to maintain customer confidence, comply with legal requirements, and foster long-term trust.

As businesses expand globally, managing customer data across multiple regions becomes a critical challenge. Compliance with data residency regulations, optimising performance, and ensuring data security are top priorities for enterprises using CRM platforms like Salesforce. With different jurisdictions imposing stringent data location requirements, organisations must implement a strategic approach to managing their data footprint.